From the 1st July 2026, all businesses sending SMS to Australian recipients from an alphanumeric sender ID will need to have registered their sender IDs in a national sender identification register with the ACMA. This is part of the ACMA's broader efforts to prevent spoofing and scam activity.

An alphanumeric sender ID is a word that the SMS messages appear to come from. eg 'AMAZON' or 'Kates Salon'

More info can be found here: https://www.acma.gov.au/sms-sender-id-register
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At this time, the process of registration is not totally clear. However, to prepare for the new changes, we ask that you send us the below business information. We will attach it to your sender IDs and if the telcos allow us to register them on behalf of our clients, then hopefully we will have all the info we need and we can handle the whole thing for you.
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Please enter your information below: